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The MicroMoney’s advisor [Roel Wolfert](https://medium.com/@micromoney.io/meet-our-advisor-mr-roel-wolfert-b46ac7f4db02) is famous in the fintech world not only as a founder of Qoin, the company helping to build vibrant local communities by introducing locally owned and locally run community currencies. He is also books author and the professional advisor for very successful token campaigns such as KickICO and Bancor (with its $153 million raised). We think that his ideas and recommendations about token campaigns can help our subscribers to contribute wisely.

Why did you decide to support our project as the advisor?
I’m passionate about helping others with my knowledge and experience and I prefer to do this for good causes or businesses with a clear positive impact on society. I am a big believer that business needs to improve on ethics in general and oversee the impact it has on society, their customers, staff, partners and the others. Unbanked and underbanked people are continuously struggling to catch-up with society and get into a better personal situation. Access to finance is a key issue that needs to be resolved in order for people to move out of their underprivileged position. Therefore, I have supported many initiatives in this space like remittance payments, local currency concepts, financial stability initiatives, educational projects and now – lending services.

You supported as the advisor such successful token campaigns as KickICO and Bancor (with its $153 million raised during the campaign). What did you learn during these campaigns, could you share with our subscribers?
I always learn many lessons during such events, but here are the key ones I will gladly share:
-	Earthquake science every now and then is extremely useful. The key lesson is that you can’t prevent the earthquake from happening but you can be prepared to restore and get back on track as soon as possible. For example, you can be hacked during the token generation event, and you need to respond terribly quickly to avoid massive damage and loss of funds for yourself as well as your clients. In addition, success can be overwhelming like with Bancor and you need to find a way fast to live up to the high expectations of the market and the token buyers.
-	Preparation is everything and not easy, it all starts with a well thought through plan, vision and market research. Next, a great team is required and investments to launch your business. When doing any token distribution campaign now it is preferred to be a real existing business rather than a raw idea. Also, real attention needs to be put on the currency design, monetary value, currency backing, issuance and acceptance and, of course, legal framework. I have seen many currencies developed that will not survive simply because they lack good monetary design. As they say, good money drives out bad money.

There are so many new token-generation events on the market now, could you please give some hints how a person should choose ones worthy to contribute?
I personally only work in areas I am familiar with really well. Therefore, in my case that are financial services, banking, payments, and technology business concepts around the financial supply chain. I know the players, the people, the market, regulation and have a big network of people I can connect and discuss something. I live by the rule “We know what we know, that is not a risk. We know what we don't know, that is not a risk. We don't know what we don't know, that is a risk.” As investing is always risky, be ready to lose and understand the chance of that happening.

Could you please tell us about your volunteer work?
I volunteer a fair amount of my personal time to help entrepreneurs and especially women to be successful in business. I have always found too little women in a senior position in business but they always bring great value through different ways of thinking and managing in every company. I personally believe that we will get much more focus on values and ethics in business when the whole society is represented in companies, and in the boardroom. Unethical companies simply will not survive in the nearest future. Look at how the UBER founder/CEO damaged his company over the last few years.

We know that you are the author of article books about business transformation and value management. Could you please tell us about them, give the links?
You can read the one [here](http://pmworldlibrary.net/wp-content/uploads/2015/07/pmwj36-Jul2015-Wolfert-Davies-realising-value-of-big-data-Advances-Series.pdf) and you will find a book [here](http://www.vgrip.co.uk/services/vm-book/), which is all about Value Management; the vision and methodology to get more value for less effort in transformation/projects. Also, check out my [LinkedIn](https://www.linkedin.com/in/roelwolfert/) for more articles.

What do you think about the future and the horizons of blockchain technology?
Who could have predicted the impact of the internet and telecommunication when these technologies were in their early stages? Blockchain has great potential in many ways to create value for society as a whole and businesses and individuals as such. We’re now at the time that we need to deploy some tangible solutions that make the impact and bring blockchain beyond the hype and turn it into mainstream technology. Giving the investments in this area and the adoption of, for example, mainstream banks and renewable energy - that seems to work.

The same question about blockchain in the finance industry. Do you think the banking industry is changing and what way? Banking is a very tough and traditional industry, isn’t it? All the transformations are very slow; however, the market now requires quick changes. Do you think the banks will answer the challenge?
Blockchain initially will only help banks to cut cost from the expensive infrastructures in banking, reduce risk through increased transparency. Ultimately, this will result in new business models as well which can originate from existing players but most likely will come from new entrants. Consumers over time will experience more service and better access, for example, to products and services outside their home market. Whether these will be delivered through traditional banks or new players – it will depend on many factors but, for sure, consumers will experience more options and opportunities in banking sooner rather than later. As a diversity in nature is a guarantee for resilience, the same goes for banking, the more options the more resilience for consumers.

In addition, finally, do you personally have some crypto coins and what do you do with them (invest, spend, trade, etc.)?
I am passionate about money and payments for a long time so I have a whole collection of money from now and hundreds of years back. So ancient coins from the Roman era to Bitcoins. Nevertheless, yes, I also hold personal positions in the cryptocurrency of companies I believe in and my company accepts payments in cryptocurrency in a number of cases. I am not short-term speculate or trade but keep them for the long term or spend them to buy goods and services when needed.