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OKX Ventures, the investment arm of the cryptocurrency exchange OKX, has announced a strategic investment in **USUAL**, an ambitious project set to transform the stablecoin market by integrating **Real-World Assets (RWA)** with decentralized governance.  

USUAL distinguishes itself from traditional stablecoin leaders like Tether (USDT) and Circle (USDC) by combining **tokenized Treasury Bills (T-Bills)** with user-governed decentralized protocols. This unique approach creates a stablecoin backed by highly reliable real-world assets, while granting users direct control over key management and governance decisions.


### **Revolutionizing the Stablecoin Landscape**

USUAL was born from a vision to **blend traditional financial assets with the flexibility and innovation of decentralized finance (DeFi)**. By incorporating tokenized T-Bills into its collateral pool, USUAL has partnered with prominent financial institutions like **BlackRock** and **Hashnote** to create a robust and secure foundation for its stablecoin ecosystem.  

Additionally, the protocol has formed alliances with leading DeFi platforms such as **Curve, Pendle, Morpho, and Ether.fi**, enabling USUAL to enhance liquidity strategies and optimize yields.  

These partnerships have driven significant milestones, including:  
- **Exceeding $1.4 billion in Total Value Locked (TVL).**  
- **Ranking among the top five stablecoins by market capitalization.**


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### **USUAL’s Performance and Market Impact**

USUAL has shown remarkable growth:  
- Its fiat-backed stablecoin, **USD0**, currently boasts a **market capitalization of $625 million** and a **24-hour trading volume of $968 million**.  
- The native governance token, **$USUAL**, has surged by **21.3%**, reaching $1.32, according to Coingecko.  

This rapid ascent positions USUAL as the fastest-growing fiat-backed stablecoin on Ethereum. Notably, the supply of stablecoins on Ethereum Layer 2 networks has reached **$13.5 billion**, emphasizing the expanding role of Layer 2 ecosystems in stablecoin adoption.


### **Strategic Investments in a Growing Sector**

USUAL Labs recently completed a **$10 million Series A funding round** led by **Binance Labs** and **Kraken Ventures**, with additional backing from **Galaxy Ventures**, **Coinbase Ventures**, and **OKX Ventures**.  

Pierre Person, CEO and co-founder of USUAL Labs, described this funding as a pivotal moment, enabling USUAL to expand from **DeFi to CeFi** (Centralized Finance).  
> “With the support of investors dedicated to reshaping the stablecoin landscape, we’re ready to unlock new opportunities,” said Person.

Adli Takkal Bataille, co-founder and DEO of USUAL Labs, highlighted the protocol’s innovative approach:  
> “We are bringing fiat-backed stablecoins into the DeFi era. The next phase of our journey will accelerate this transformation, creating unprecedented opportunities for users.”

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### **A Community-Centric Model**

USUAL stands out for its **community-first approach**, allocating **90% of its token supply to users.** This contrasts sharply with traditional stablecoin projects, where profits are often concentrated in the hands of issuing entities.  

By creating a **decentralized ecosystem**, USUAL empowers users to become co-owners of the protocol and directly benefit from its growth. This model not only aligns incentives but also fosters greater transparency and inclusivity within the stablecoin market.


### **USUAL’s Position in a Competitive Landscape**

The stablecoin sector is rapidly evolving, with new entrants vying for market share. For example:  
- Ripple recently launched its **RLUSD stablecoin.**  
- Ethena Labs introduced **USDtb**, a stablecoin backed by the BlackRock Liquidity Fund.  

Amid this competitive landscape, USUAL’s innovative model and strong financial backing position it as a **serious contender**. By integrating tokenized RWAs, decentralized governance, and strategic partnerships, USUAL is poised to redefine how stablecoins are issued, managed, and utilized.

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### **Looking Ahead: 2024 and Beyond**

With its groundbreaking approach, recent funding successes, and focus on community empowerment, USUAL is set to play a transformative role in the stablecoin ecosystem. The project not only challenges traditional players but also establishes a new paradigm for **decentralized financial infrastructure**.  

As the demand for stablecoins continues to rise, **2024 could be a watershed year for USUAL**, signaling the dawn of a new era in decentralized finance.