This seems too good to be true. Can you wonderful people break this down for me?

I'm seeing some folks with posts that exceed $14,000. Are they really making that much? Steem.io says:

> STEEM is tabulating best posts and votes from launch through July 4th to do its first and largest payout of Steem and Steem Dollars. Rewards totalling 10% of the value of Steem will be allocated to the top content and curators. 

So is that dollar amount just a place holder until July 4th? Thanks in advance!