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Driven by analytics, the culture of the automobile, including conventional wisdom about how it should be owned and driven is changing. Case in point, take the evolution of the autonomous vehicle. Already, the very notion of what a car is capable of is being radically rethought based on specific analytics use cases, and the definition of the ‘connected car’ is evolving daily.

Vehicles can now analyse information from drivers and passengers to provide insights into driving patterns, touch point preferences, digital service usage, and vehicle condition, in virtually real time. This data can be used for a variety of business-driven objectives, including new product development, preventive and predictive maintenance, optimised marketing, up selling, and making data available to third parties. It’s not only powering the vehicle itself, but completely reshaping the industry.

By using a myriad of sensors to inform decisions traditionally made by human operatives, analytics is completely reprogramming the fundamental areas of driving - perception, decision making and operational information. In this article, we discuss a few of the key analytics-driven use cases that we are likely to see in the future as this category, (ahem) accelerates.