OTT video stands for “Over The Top,” a new trend in content broadcasting. Essentially, OTT video refers to media companies making their TV shows, films, and other video content available via the internet “over the top” of traditional broadcasting channels.

HBO is one example. For years, their video was only available via cable subscription. Now they’re bypassing the middleman and distributing their material directly online via HBO GO so you can enjoy your TV show at any time and everywhere. Netflix and Amazon TV are also OTT video providers more and more present in our daily life.

Live streaming OTT video content is ideal for events like concerts, sports, and similar happenings. Twitter’s experiment with live streaming NFL games was a major success, reaching more than 20 million viewers. In 2017, we expect both live streaming and on-demand OTT video content to become even more mainstream.

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