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Every day, billions of people around the globe use Fitbit and other health and fitness trackers while they go around for a jog. Some even use calorie trackers on their phones to keep a check on the amount of food they are eating to stay slim and fit.
These health and sports data has immense value.
Researchers can get access to exercise patterns of people of a country, eating habits, sleeping habits etc. and then device cures for various lifestyle diseases that are increasing at a rapid rate due to our sedentary lifestyles.

However, the true potential of this data is never utilized.

These health and sports data remains the personal data of the person using it, and there's no organization in the world yet who are in a mood to use them for the betterment of mankind.

This is why BEAT decided to enter the market to utilize these resources to the fullest.

**What is BEAT?**

BEAT will enable users to store the health and fitness data generated by a user on the blockchain. After this, the user can decide whether he wants to share this data with data consumers across the globe, or whether he wants to keep it private. The control of the amount of data to be shared will fully rest on the data producers i.e. the users themselves.

The data consumers get access to high quality and verified data by these users and they can then use them for a variety of purposes including rewarding healthy lifestyles and providing sponsorships to budding sportsmen across the globe.

**How does it work?**

Suppose, you are a very fast runner and you can run 100 meters in around 13 seconds according to the fitness device that you wear. Earlier, getting a call to the national team, or getting a sponsor for talented people was very very difficult. You had to make rounds of various doors to get below par sponsorships, despite being highly talented.

But with BEAT, this will change.
The young sportsman can store and share their data on the blockchain. The top sponsorship companies will then be able to spot them easily. Since these data are verified, the talented sportsmen will easily get sponsorships without having to face any hardships.

Again, imagine, you are walking 2-3 kilometers every day just to remain fit. You also have no medical insurance claims made in the past 2 years. But have you ever received a reward in return from the company for not making any claim?
The answer is no.
But with BEAT, the company will be able to track the users who actually lead a very healthy and active lifestyle and have no claims for a long time. Based on that, they can reward these users and return some value to them.

These are just a few examples of the immense applications of health and sports data that can disrupt the world.

**About ICO**

The BEAT token is the altcoin of the BEAT platform.

5,000,000,000 BEAT tokens will be generated in total.

The ICO sale begins on 23rd January, 2018 and will end on 15th May, 2018.
During the sale, the price of one token will be at least 1 euro cent and will gradually rise as the sale progresses.

**Verdict**

The potential of sports and health data has remained underestimated for a long time. But BEAT has identified this wrong and decided to correct this by launching a platform which collects verified health data of users across the globe and stores them on the blockchain.
The users can then decide on how much data they want to share with the data consumers and get rewarded accordingly.
From sportsmen to common people, from teenagers to senior citizens - The BEAT platform has something for everyone who leads a healthy and active life.

Visit the official website for tokensale: https://beat.org/
For more details read the whitepaper: https://beat.org/beat_whitepaper.pdf

Blog by ollivander7
BTT Profile: https://bitcointalk.org/index.php?action=profile;u=1069616