Domains in the Wild - Week 3

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Domains in the Wild - Week 3
![thumbnail.png](https://cdn.steemitimages.com/DQmZ5H8YXfbVtYhRQLk8cR4gUea2jyffFf1NE2nahWdRYeB/thumbnail.png)

Week 3 (September 2018)
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Welcome to Domains in the Wild. In this series I post images of domain names that I've spotted out and about in the real world. Then I write a bit about what I think of each one. It's easy to miss domain names, but they're all around us and play a key role in a companies branding, messaging and design. Spotting them and taking a photo is sort of a fun hunting game to play while you're out and it takes very little effort once you start looking for them. Once you start to play, you will notice that you begin to notice them more without even trying.

**If you catch any yourself, please share them with us all in the comments.**

Without further delay, here are the domain names that I found in the wild recently... 

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**The Domains**
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The theme this week is numbers in domains. I have spoke on this in the past, having numbers in your domain name along with words is an added bit of complexity and confusion that could cost you. If you have a domain with a number along with a word you have to explain that to people or else they may not find you. In fact they could end up at a competitor's site. 

For example, let's say you started a moving company and named your business, "From Truck 2 Home" and bought the corresponding domain, fromtruck2home.com. On the surface this name may seem fine but imagine now telling someone what your domain is or running a radio ad. The fact is, you have to explain that the domain contains the number 2, and not the spelling, "to". Even if you spend your time explaining this, you are still going to lose some traffic to the alternative spelling with the actual word, "to". You may decide to acquire both domains, but now you have to manage two domains just to secure your name. All this could have been avoided by choosing a better name.

Anyway, for this week I found a few domains in the wild that use numbers and thought it would be a good lesson to go over actual real world examples. 

Enjoy!

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### 4YourEyesOnlyOptical.com 
![IMG_5402.jpg](https://cdn.steemitimages.com/DQmSdWdroh8y73naYCtDJwA7gmtGVXcTrTT21ArjGewJ19B/IMG_5402.jpg)

The first domain we're going to look at is 4YourEyesOnlyOptical.com which is an eyewear boutique store. I found it here on their front door, which is a nice place to use a domain I think. The domain does contain their name which is, "4 Your Eyes Only" but has an added word at the end, "Optical". I checked and 4YourEyesOnly.com is available for sale for $2,500 dollars, which is a reasonable price for a company's exact match name. 

The domain contains a number as that is the theme this week, and it's pretty clear how this is an obstacle in what should be a clear path when explaining your business name and where to find you online. "No, not 'for', '4'... like the number 4... ugh." 

### KidsOn45th.com 
![IMG_5410.jpg](https://cdn.steemitimages.com/DQmc613wght7CiZEdcnmuqvWRmsSiG268gx4GQSYT5GXafH/IMG_5410.jpg)

Next is KidsOn45th.com. It's a little shop in Seattle that sells used kids gear. Like the previous domain, their domain was prominently displayed on the front door. Good. 

Now, unlike the last domain this is a bit different. They are using numbers in their domain but in this case they own the exact match .com of their business name. They are called, "Kids on 45th" so it's good that they own KidsOn45th.com. Also in this case the name is referencing a street, which they are located on. In other words the numbers being used are actual numbers in the name and not in place of words. I also don't think many people would think, "forty fifth" but rather "45th."

Although I would never invest in a domain such as this, I can see why they chose it. However, what happens if they ever move off of 45th? What if they wanted to expand and have a second location? What would that location be called? There are still obstacles with this number name.

### 111WestLake.com 
![IMG_0470.jpg](https://cdn.steemitimages.com/DQmeVYcjBMDnx5xh3SkXcRX46JTCHBdNXpbDKkjX3J5pYkP/IMG_0470.jpg)

Finally, we have 111WestLake.com. This is the domain for a new retail and office building space that will occupy the corner of Westlake and Denny in Seattle's South Lake Union area. The domain in the photo is printed on one of three giant number 1's that make up the address for this exact location. Keeping with the theme, the domain does contain numbers. This is actually not a bad use of numbers because it's literally the address of the building site, 111 Westlake. 

As I've made it clear from my own personal perspective this is not a domain I would invest in, however I would like to point out that these kinds of domains make sense for advertising. They've purchased this domain for use as an advertisement tool. The website that they've put up is informative and because it's the address of the site, it makes a lot of sense. They can always name the building something else, and look for a domain that fits at that point, but for now this works.

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Well, that concludes this edition of Domains in the Wild.

**If you enjoyed this post or have some domains in the wild to share, leave them in the comments and get an upvote from me!**
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