In 2022, the Super Bowl was flooded with a lot of crypto ads, just so they can create crypto awareness through this event. It was a very successful act as lots of crypto companies like crypto.com FTX and etoro advertised their companies and crypto on the Super Bowl platform. They even went as far as giving cryptocurrencies as a way of onboarding people into crypto. 
![SUPER BOWL.jpeg](https://images.hive.blog/DQmdpf5bFXsyGSZaWRuKVfLXp8CtWhYmCrUGVXyb91ezXz3/SUPER%20BOWL.jpeg)
[source](https://www.cbssports.com/nfl/superbowl/)
But this year, I am not so sure as we have seen what has happened to FTX, people are angry and seeing a crypto advert is sadly not one they want to see during the event. So expect the place to look like a desert with the crypto advert events. I used to mock CZ Binance,for being stingy because he didn’t participate in the superbowl advert and didn’t do as much as FTX in the events of acquisitions and partnership. He made a tweet saying that the reason they didn’t participate is because they are saving money to build more resources. 

If I am not mistaking, Bianance was the first company to not kay off staff in 2022 and 2023. FTX got insolvent and collapsed so it will be obvious that they won’t be doing any advert. 

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