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> The customer is the chief and should be treated as a chief

The above statement is very popular when talking about customer relationship and I see truism in it. You will agree with me that one of the reasons you are still in business is because of your customers. Take away customers and the business will come crashing. So you will be right to infer that customers remain the reason behind the success of any business.

<center>![Screenshot_20220321-162638_Chrome.jpg](https://cdn.steemitimages.com/DQmQuRZ2kDtwFnCgGepgGkGJ62AdEHLZkprc1RscgiyU5dJ/Screenshot_20220321-162638_Chrome.jpg)</center>

<center><sub>Image from [Pixabay](https://pixabay.com/vectors/call-center-customer-service-7040784)</sub></center>

The truth is that a customer you treat very well can open the door to other customers because they will recommend you to their friends and others. In the same way, the customers you do not treat well will take the negative PR to others and you stand the risk of losing customers. As a business person, you have to understand that you should give your customers what they want and how they want it, not what you want or what you feel like they will want. In view of this, you need to communicate and relate with them to know how to serve them well.

The reason many organizations have a feedback system is so that customers can air their views about their products and services. It is not enough to have a good product but you also need to carry your customers along. As a matter of fact, it is not only good product that brings and retains customers, your relationship with them matters a lot. Even if your good product brings the customers, you need more than the product to retain them. Of course, it is the retaining of the customers that makes the business to grow.

A friend of mine that is a tailor narrated an experience with me. A few months back, someone brought a piece of material to sew for him. That period was during the festive period that most tailors don't normally accept new orders because of the many clothes to sew. But he accepted the order to sew the clothes and even delivered it at the agreed time. The customer was very impressed at this service. A few months after the incident, during the time that most tailors don't normally have much orders because the festivities were over, the customer was preparing for his wedding.

In this part of the world, there is what is called "asoebi", where a group of friends and family of the celebrants will sew particular clothes to grace an occasion. Because of how good the customer was treated by the tailor during the other time, he contracted the same tailor to sew the whole asoebi materials which were many. While other tailors around him were complaining of lack of work, he had enough on his hands. After finishing the work, he made some really cool thousands. If he had not treated the customer rightly at the first time or if he had rejected him, he would have lost out of the later job.

The first impression that you give to your customer speaks more volume than you can imagine and they will continue to remember it because it matters to them and they will judge your business by that singular impression. So you have to endeavour to create a good first impression while relating with a customer because this could go a long way to determine if they will be retained or lost. Most times, it does not cost much to retain a customer. Something as little as a "thanks for your patronage" can create an impression in their mind.

<center>![Screenshot_20220321-162952_Chrome.jpg](https://cdn.steemitimages.com/DQmdwT8LbekAxfZwnDYaPvup9ZhpJE7L5EU8qPW54gFY7KH/Screenshot_20220321-162952_Chrome.jpg)</center>

<center><sub>Image from [Pixabay](https://pixabay.com/illustrations/customer-expectation-service-1253483)</sub></center>

Always try to deliver up to par in your business and be timely with your services. Most customers value availability and accessibility even more than capability. You may be capable with your services but if it is not available to the potential customers, then it will not be appreciated. Whatever you do as a business person, always ask yourself if it will attract or repel customers. Try to put yourself as a customer and know if you will be happy if the same treatment is done to you. If not, then it will be unwise to do it to your customers.

***Thanks for reading***

<div class=phishy>Peace on y'all</div>

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