![maImage of Yaktocat](https://i.imgur.com/RMpAhSl.jpg)

Dear Steemers

A great **headline post title** can be the difference between having your post widely read and shared across the internet. Your *blog post* title is a marketing tool in itself. It is what will appear in search engine results, links, in archives, and on social media sites. It's a good idea to spend sometimes anf find a good ones.

## Post title is more important than the actual words of the post.

![maImage of Yaktocat](https://i.imgur.com/QVznFsb.png)

### **8** out of **10** people will read headline copy
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![maImage of Yaktocat](https://i.imgur.com/mrr46PU.png)

### But only **2** out of **10** will read the rest

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##### **1. The perfect title formula**

![maImage of Yaktocat](https://i.imgur.com/ya2QSYq.jpg)

##### **2. Start your blog post with a number**

- People prefer to click on title with number because they can to scan through all the key points on the list
- It also been proven that people prefer title that starts with an odd number over an even number.

##### **3. Why Superlative?**

Adding a single superlative to the title increased the click-through rate producing emotional response.

**Positive Superlative:**

- Greatest
- Free
- New
- Best
- Better
- Important
- Amazing
- Remarkable
- Sensational
- Unique
- Secret 
- Simple

**Negative Superlative:**

- Worst
- Never
- Bad
- Avoid
- Stop

##### **4. Using The exact keyword phrase**

- Keywords phrase that you identify in your KW search: **"Tips For Steemit Newbies"**
- Title=  7 Amazing **Tips For Steemit Newbies**
- Using the exact Keyword phrase, will show up your post when people do search for *"Tips For Steemit Newbies"*

##### **5. Use sentence case for your post title**

- Sentence case: 7 Amazing Tips For Steemit Newbies ( High-performance)
- Captials: 7 AMAZING TIPS FOR STEEMIT NEWBIES ( Mid-performance)
- Lowercase: 7 amazing tips for steemit newbies ( Low-performance)

##### **6. Search engine indexing**

- If you care about google, better to know that cuts off title after **70** characters when the search is done on *Computer* and between **40** to **54** characters on *mobile*.
- To avoid cut off. the title should between **55** and **70** characters or less than **40** characters.

##### **7. Address readers in your Steemit post title**

Talk directly to your readers by using words **"you"** and **"your"** in your title

- 9 Tricks Must Learn Before **You** Post on Steemit
- 9 Secret to Double **Your** Website Traffic

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Want to share some questions with me? If so, please drop in the comment box below.

Please follow me [@sottile](https://steemit.com/@sottile)

Cheers

P.

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![maImage of Yaktocat](https://i.imgur.com/wyXEsQa.gif)