1. Separate campaigns.  The Billion Hero Campaign goes .33 to 330.  Harvey's Heros goes from current price to 1000x as an example.  Actual performance depends on all sorts of factors, like China and US regulators rattling the cage.
2. BTS will build on EOS and bring with it all that has been built.
3. We are gathering users now, not whenever LNs finally come online, if ever.  Besides, they are centralized off chain - not a real honest solution.
4.  The announcement we've made have only been to the local community, for their benefit.  We will be ready for the general public when the new web site is complete, later This Summer.