You bring up interesting points - all of which we've put thought into.  On one hand steemit.com is a "browser" of the blockchain... a very good one I might add.  The blockchain behind steemit is what's really interesting to us.  Getting official approval of the app from Ned, Dan and others?  Not sure that's possible.. and I'm actually not sure they even want to be a part of officially "endorsing" 3rd party apps.   I've reached out during development at various times to keep them posted on what we've been building and they haven't ignored us.   While we'd love to get a shout out from Ned or Dan (***crosses fingers**), that's definitely not our focus.  Our focus is to bring our mobile expertise to STEEM in order to push it in mainstream's face!  We need STEEM to be a compelling experience on mobile regardless of endorsement.  Mobile is a major barrier in our opinion.  Thanks for the great comment @cryptos!