An Initial Coin Offering.also commonly. referred to as an ICO. is a fundraising mechanism in which new projects sell their underlying crypto. tokens in exchange for. bitcoin and ether,It's somewhat similar to an. Initial Public .Offering  in which investors purchase shares of a .company.![Dollarphotoclub_76091042-slice.jpg](https://steemitimages.com/DQmeu8vxVtmccNnBWWRBeMfnuxM3zpqUrt1N3wGTnjniNpT/Dollarphotoclub_76091042-slice.jpg)