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The vast majority of content on Hive is invisible, unless looking at the transactions on the chain itself. If you have a look through https://hiveblocks.com/ you can see how each transaction is formed and linked, but if you look through [Hiveisbeautiful](https://hiveuprss.github.io/hiveisbeautiful/) you can see the contents of a block visualized and then you will realize, just how much Splinterlands transactions are actually happening every three seconds. It is quite incredible. 

![image.png](https://files.peakd.com/file/peakd-hive/tarazkp/23wWtY1EeGsWDJQV519nqjfLZ1dAnjVNE3RajkCpS3YnJkvYz7ZoZerdWoXAJ8rvoraLA.png)

As I have said many times before and even before Splinterlands existed, Hive is a general level content delivery blockchain that is content agnostic. The Hive blockchain doesn't care if you are submitting a team for battle, writing your life opus or shitposting a picture of your dog, the blockchain doesn't care. 

When it comes to visible content though, *people care,* which is why there are so many issues surrounding type of content. But, this is also leading to an interesting future, because while there is no full consensus as to what is good, bad, valuable or valueless, content is *Still king* in regards to visualizing activity.

For example, with respect to Splinterlands, people will play the game and have fun, but what is probably the most valuable aspect of it is the community itself and that community is built over the space of the last four years or so on the back of content of some kind, whether it be on-chain through posts, or off-chain within Discord - content is the thing that *builds* the community and helps it to flourish. 

In regards to the future of Hive, it is actually going to get very interesting as while people globally shift into *Web 3* development potential, they are going to be building applications all over the internet but there is one thing that they will all want to do - build a community to support it. These come in many forms already and there are plenty of solutions that organizations large and small use for this, from Facebook pages to Enterprise-level tailored development, but as far as I know, none of them allow for the community platform of the application itself, to earn. 

We are already doing this here of course, putting Hive above the curve, where for example Splinterlands the application is surrounded by several community-built solutions to do things from post about the game, manage assets, or buy cards on the secondary markets. And, all of these have some way to earn for both the developers and the community using them.

If you imagine that in some future where there is a demand by Web 3 applications to have community functionality, an industrious Hive developer could very well build out that solution with Hive capabilities of base layer and secondary layers built into it. This means that an application can have a relatively cheap and largely turnkey solution to host their community, whilst also having a value proposition for the community to use it and, even take some additional earnings on it either directly, or indirectly by being able to generate application demand through community information spread.

The @leofinance team are looking to do this with their own applications too, where they are trying to build more of a suite of experiences that supports their userbase. It is very ambitious given the size of the community and Hive as a whole, but *fortune favors the bold* and if there does come a magical time of mainstreaming *Social Web 3,* many are going to be pouring in from crypto corners, looking for a place to connect and trade conversation - whilst still having the potential to earn, and keeping aligned with their paradigm of decentralization and opting out of fiat.

While it is hard to see and perhaps acknowledge from inside the system, we are actually looking pretty good to meet the needs of the future, which is also why people like @theycallmedan is spending so much effort and resources on the Speak Network. He sees where the ball is heading and they are looking to position their business in the right spot on the field of play, *before it arrives.*

And then, there is the network effect multiplied by the compounding effect, where there is going to be many applications with overlapping userbase, but each user will be deriving value from several of those applications. This is where there is the potential for a huge amount of value to be created by the applications, but because they are partially owned by users too, it is not extractive from the userbase, it is generative for them too. Quite different from what Facebook and Google do.

And I will finish with what was on my mind when I started this article, where I was thinking about how so many people are negative about Hive-related content, but so much of the content is *Hive-derived,* even though it never talks about the platform, the governance, or the tokens directly. So much of what I read here is related to the experiences, uses the applications, talks about the possibilities or is developed with Hive in mind that it is amazing. Then, people are using the Hive-derived applications to develop, present and post their content too. 

As more applications are built and more users come in even casually to be part of second layer apps, they too will start being part of the communities that form around them and many will generate more content that is Hive-base, even if they don't realize it themselves. In time, it is possible that the majority of content on Hive is "Hive content" because so many people are integrating the applications built on Hive into their lives, that it is natural to talk about what they are up to in their day, whether it be playing a game and talking strategy, or value potential and propositions of the latest application being released to cater for a market segment.

As Web 3 builds and starts to dominate the majority of the startup industry, there are going to be so many applications built with minor tokenization models, that they will be looking to partner with multiple chains to increase their market reach and user growth. Hive doesn't have to have a monopoly on the industry to be successful, it has to be a viable contender and with access to a qualified, experienced and *staked* userbase, it is going to continually be identified as a "must include" in the bundle. 

Hive is a platform that can deliver many kinds of content like the internet itself, but it is a gateway to serve that content to an endless array of communities, all with the growing and innovating power of Web 3 technology integrated into it. 

This content is Derived from Hive and Powered by Hive.

This qualifies as one transaction -
*but will generate many times more.*

Taraz
[ Gen1: Hive ]


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Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@tarazkp/hive-derived)