We discussed the demise of [Hollywood](https://inleo.io/@leoglossary/leoglossary-hollywood-film-industry) a great deal over the past [year](https://inleo.io/@leoglossary/leoglossary-year).  This is something that I followed closely.  Unfortunately, in researching what is taking place, a lot of people opine about things that, while prevalent, are not the main component.


Essentially, they are focusing upon the flower made of icing instead of the cake.


In this [article](https://inleo.io/@leoglossary/leoglossary-article), I will detail how this is a technological shift.  There are two majors breakthroughs that are causing the transition.  This was covered in separate articles but it is best to summarize it in one. 

 <center> https://img.inleo.io/DQmeZMkTx3MQtTbV3DgXSd6314FYoWMfofw78DB52328vXf/image.png 
[Source](https://www.timeout.com/los-angeles/things-to-do/what-to-see-in-hollywood) </center>



# Web 3.0 And The Demise of Hollywood


Most are aware of the influence Hollywood wielded over the past [century](https://inleo.io/@leoglossary/leoglossary-century).  When it came to [entertainment](https://inleo.io/@leoglossary/leoglossary-entertainment), this was the world's epicenter.  Both [movie](https://inleo.io/@leoglossary/leoglossary-movie-film) and [television](https://inleo.io/@leoglossary/leoglossary-television) was tied to this.  People all over the [world](https://inleo.io/@leoglossary/leoglossary-world) watched [American](https://inleo.io/@leoglossary/leoglossary-american) shows and films.  


This, naturally, led to a great deal of influence.  We can see this from a cultural perspective as an entire industry around actors/actresses sprung up.  It became a reinforcing system as [movie stars](https://inleo.io/@leoglossary/leoglossary-star-hollywood), for example, were interviewed on [television shows](https://inleo.io/@leoglossary/leoglossary-television-show).


There is also the [economic](https://inleo.io/@leoglossary/leoglossary-economic) might.  


[Companies](https://inleo.io/@leoglossary/leoglossary-company-business) behind these productions were worth hundreds of billions.  The [money](https://inleo.io/@leoglossary/leoglossary-money) generated from a successful television show could yield enormous paydays (and royalties) for some [actors](https://inleo.io/@leoglossary/leoglossary-actor-actress).  [Directors](https://inleo.io/@leoglossary/leoglossary-director-film) and [producers](https://inleo.io/@leoglossary/leoglossary-producer-entertainment) also become very wealthy.


It was a very powerful system that was without rival for decades.


This all changed 30 years ago.


## The Fragmentation of Media - Distribution


The introduction of the [Internet](https://inleo.io/@leoglossary/leoglossary-internet) changed everything.  It was not realized at the [time](https://inleo.io/@leoglossary/leoglossary-time) but a major shift occurred instantly.


Suddenly, the [monopoly](https://inleo.io/@leoglossary/leoglossary-monopoly) on content distribution was broken.  This was previously the domain of these Hollywood entities.  They owned the [networks](https://inleo.io/@leoglossary/leoglossary-network) and film companies.  


We saw the first [disruption](https://inleo.io/@leoglossary/leoglossary-disruption) in print.  The late 1990s along with early 2000s saw the demise of many [newspapers](https://inleo.io/@leoglossary/leoglossary-newspaper).  When anyone could open up a Wordpress blog and become a "journalist", it was tough to compete.  At the same time, the news was everywhere.  Anytime people open up their [email](https://inleo.io/@leoglossary/leoglossary-electronic-mail-email) [application](https://inleo.io/@leoglossary/leoglossary-application), they got the headlines.


[Video](https://inleo.io/@leoglossary/leoglossary-video) is a tougher animal.  Due to technological limitations, it lagged for a long time.


This media type is very heavy.  To distribute it, a lot of [bandwidth](https://inleo.io/@leoglossary/leoglossary-bandwidth-hive) is required.  It is really not practical to do a lot on dial-up.  We also have to take into [account](https://inleo.io/@leoglossary/leoglossary-account) the [cost](https://inleo.io/@leoglossary/leoglossary-cost) of storage.


In 2005, all of this was prohibitive.  As we enter the middle of the 2020s, things are a lot different.


Ironically, this is something that is not talked about when discussing this topic.  As we will see, even those in Hollywood failed to address it (even if there was nothing they could do about it).


## The Fragmentation of Media - Content Creation


This is starting to get a lot of attention.


When [YouTube](https://inleo.io/@leoglossary/leoglossary-youtube) first become popular, it did so because of videos of people's cats or kids doing cute stuff.  There was also the uploading of copyright material that [Google](https://inleo.io/@leoglossary/leoglossary-google-company) opted to ignore.


The original content was amateur.  Most of it was crap.  This is no different than the early [days](https://inleo.io/@leoglossary/leoglossary-day) of [blogging](https://inleo.io/@leoglossary/leoglossary-blogging).  Most were not worth reading.


What makes this dangerous, though, is the sheer [volume](https://inleo.io/@leoglossary/leoglossary-volume).  This is something that is only growing today.


Newspapers were screwed by the quality of the content was sufficient for most readers.  There was a subsection of the crap that was worth the time to read.  The same is true for video.


Even if 95% of YouTube content is worthless, that 5% uploaded daily far outpaces what Hollywood produces in a year.


The defense was always quality.  It is difficult to find a video on YouTube that matches [CNN](https://inleo.io/@leoglossary/leoglossary-cnn-cable-news-network) or [ESPN](https://inleo.io/@leoglossary/leoglossary-espn) (unless you are watching one of their clips).  That said, people are not applying the same standard.


Social video means that we ask if this is worth 5-15 minutes of our time.  The need for "studio" quality is not required.  If what the person saying of interest to me.  Of course, this gets even lower with [TikTok](https://inleo.io/@leoglossary/leoglossary-tiktok) and shorts.


While the standard was lowered, the [technology](https://inleo.io/@leoglossary/leoglossary-technology) is accelerating.  Here is where generative [AI](https://inleo.io/@leoglossary/leoglossary-artificial-intelligence) enters.  This is a topic that could have its own article.


Basically, we are looking at the gap closing over the next few years with regards to quality.  The strikes of a year ago saw this as a major topic.  They are dealing with the upcoming disruption even if they overlooked the last one.


## Generative AI


Generative AI is all the rage.


At the moment, some are espousing "AI will be everything".  This might be true at some point but, at present, we are dealing with basically an information generator.  Many are looking at it like an answering machine, which it can do albeit with issue.


These are not good for those tasks which require precise, up-to-the-moment answers that take a lot of time to verify.  The opposite, however, is where they excel.


This makes them great creative assistants.  Here is where Hollywood implodes. 


We already saw how the sheer volume of content is destructive.  Google is the leading [streaming](https://inleo.io/@leoglossary/leoglossary-stream-service) platform even though the overwhelming majority of the content is lagging far behind Hollywood quality.


Here is the June Nielson [ratings](https://inleo.io/@leoglossary/leoglossary-rating-insurance) for streaming in the US.  Notice how Google has a sizeable lead.




<center> https://img.inleo.io/DQmXExywphdefaauXXhYBjnkQi9hiYTCCmM2TKtKJyF51q8/image.png 
[Source](https://pbs.twimg.com/media/GSnEXILWUAEOG0J?format=jpg&name=medium) </center>


The major hit that is forthcoming is when every [content creator](https://inleo.io/@leoglossary/leoglossary-content-creator) has a generative AI assistant to enhance the quality of the output.  This is already affecting text and will, at some point, move into the video realm.  Of course, Hollywood studios are already countering by incorporating it into their practices.


As Web 3.0 starts to accelerate, we see AI becoming a bigger part of the process.  A simple video, for example, could have AI generated [music](https://inleo.io/@leoglossary/leoglossary-music) in the background at times.  Or there could be [sound](https://inleo.io/@leoglossary/leoglossary-sound) effects places to accent what the speaker is saying.


Hollywood studios are already a mess and this process is just starting.  


Disruption has a proven track record.  There is also a path it follows.  When it comes to generative AI, we see where it is already flowing.  Unfortunately for Hollywood, this tool is ideal for what it creates.


As this becomes available to more people, while also improving with each generation, we can see how the spread will take place.


A lot of what we saw as constant within Hollywood is going to be upended.  It is what disruption does.


____


<center> [What Is Hive](https://inleo.io/@leoglossary/leoglossary-what-is-hive) </center>



Posted Using [InLeo Alpha](https://inleo.io/@taskmaster4450/why-web-30-is-the-end-of-hollywood-as-we-know-it-bv1)