Those who are in marketing are going to love [artificial intelligence](https://leofinance.io/@leoglossary/leoglossary-artificial-intelligence).  This is going to be a major windfall for those who are into branding.


Many talk about the disruption that is coming due to [software](https://leofinance.io/@leoglossary/leoglossary-software), specifically generative AI.  This already is showing the ability to generate images that are near in likeness to real people.  At some point, we are going to see video of the same quality as human generated content.  


In short, this is going to change everything.

 https://images.hive.blog/DQmZHRmBh3j1MvMBwW88JBGaVk9Rgc5Wa2qeT1QN3Kv2WC3/image.png 

[Source](https://www.emrearal.com/)

## End of Models


Why do I say this is a dream for those building brands?


Simply put, it is the end of models.  Now, don't get me wrong, there will be a need for runway models and things of that nature.


However, when we look at other forms of modeling, that will be done.


Marketing is going to be filled with gorgeous men and women showing off what the product being promoted.  The problem is these will not be real people.  It will be AI generated.

Consider the change when not having to deal with people.


As the [technology](https://leofinance.io/@leoglossary/leoglossary-technology) advances, we are going to see this extend to [video](https://leofinance.io/@leoglossary/leoglossary-video).  Imagine when the software is good enough to not only create human images but also have them move around the same as a human.  


Suddenly, the AI generated "person" is part of the brand.  One of the advantages is not having to worry about the actions of the individual reflecting back on the company.  We all know how an outspoken political viewpoint or a domestic battery case can really come back to bite a company.


No such issues with AI generated models or actors.

## OnlyFans Under Attack


Many have taken to OnlyFans as a way to garner an [income](https://leofinance.io/@leoglossary/leoglossary-income).


A lot of this is sexy women preying upon lonely men who cough up [money](https://leofinance.io/@leoglossary/leoglossary-money) to get a bit of chat and many some personal pictures sent.  


The challenge for these entrepreneurial women is the service they provide will be replicated by software. 


There will come a point where a sexy AI generated women will be on a site like that.  Someone will create a chatbot that allows for some engagement with the "customers".  Of course, for a few bucks, the software will send another generated image showing a bit more skin.


Consider the fortunes that some will amass.


Of course, there is another advantage to this.  There could be different "models" for each country, catering to the individual likes of targeted populations.  The software will have anything the individuals are looking for in terms of likes.

## AI Stars


The reason why I am confident this is the direction that things will go is simply because most people do not care.


Think about the last commercial you saw.  Does it matter who was in it?  The answer, for the most part, is no.


Another issue is the end of the movie star.  If we think about the top box office draws in terms of actors, most are over 60.  The industry has not created the next Tom Cruise.  This means that the bankable star who could carry  a film (and bring in huge [profits](https://leofinance.io/@leoglossary/leoglossary-profit)) is gone.


This might return but there is no guarantee it will be a real person.  Again, if we get AI video generation on par with what we have now, there will be headline stars who do not exist.


If this sounds like something that is in question, keep in mind there is already an AI generated pop singer who is huge in Japan.


In other words, we are going to see AI stars that have huge followings.  


Of course, that star will get endorsement opportunities allow it to generate a great income for itself.


This is where this future is heading and a lot of celebrities are not going to be happy when they find they were replaced by software.













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