We are now in a different part of the Leoverse as compared to 24 hours ago.

Earlier there was the official release of the rebrand.  Welcome to InLeo.  

This move was done to expand the scope of Leo.  Originally modeled after SeekingAlpha, Leo took on added meaning over the last couple years.  For that reason, it was crucial to drop the [finance](https://leofinance.io/@leoglossary/leoglossary-finance) aspect of things down to the community level.  From this point forward, finance is no different than the baking of muffins.  It simply is a topic around which community members can assemble and discuss.

It is no longer the primary (or sole) focus of the Leoverse.

Actually, this is in line with what took place since the introduction of [threads](https://leofinance.io/@leoglossary/leoglossary-leothreads).  Leo had become general topic at that point.  People were free to add whatever they wanted.  Hence, the need for the rebrand.

 https://i.imgur.com/s7gXyQa.png 

[Source](https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Fwww.vegasslotsonline.com%2Fnews%2Fwp-content%2Fuploads%2F2021%2F05%2Fshutterstock_1872030220.jpg&f=1&nofb=1&ipt=b94eae213a454b6215f6380b723caa381e3d8f0ed16faf1872ba8f49cc73a0a1&ipo=images)

## More Than A Name Change

The key is we are watching more than a name change.   in reality, this is probably the smallest piece of the puzzle.

A rebrand means a completely new focus.  In this instance, it is an expansion of what was there previously.   We were too narrow in our view, something that is going to be transformed.

There were articles and threads that I posted mentioning how I believe the target that should be repeatedly discussed is $150 million.  This is the minimum [market capitalization](https://leofinance.io/@leoglossary/leoglossary-market-capitalization) that should be desired.  To achieve this, we have to think much bigger.

Changing the name to InLeo and moving away from the finance as part of the URL is a big step in this direction.

That is why this is not only a name change.  It is a completely new mindset of where we are going.

## Incentivize Everything

I will be writing more about this to get this public in the future.  For now, I am back channeling some things to garner some insight.  However, I have upped my thinking regarding Leo.

The idea is that everyone should be incentivized to take their game to another level.  This applies to all aspects of the platform.  We need numbers, engagement, and quality.  We are going to get an announcement during the AMA on the ad revenue project and how the [smart contract](https://leofinance.io/@leoglossary/leoglossary-smart-contract) is going there.

All of this is to incentivize people to fill up Leo.  We want more activity so that we can distribute more rewards.  Not all will be in the traditional Hive form utilizing the Proof-of-Brain (PoB) model.  Developing actual revenue streams with other potential web3 features could go a long way to distinguishing this platform for all else that is out there.

We are moving to the attention [economy](https://leofinance.io/@leoglossary/leoglossary-economy).  Simply put, people are going to take the action as they are incentivized to take.  This means creating avenues whereby people arrive on Leo and find many opportunities.  

This is how we start to breed success.  As I stated on a number of occasions, while promotion is good, nothing sells like a success story.  That is what will be attractive.

If Leo is changing your life, then tell others about it.  With regards to the platform, we need to first change the lives of thousands, then promote the living hell out of those stories.

That is what will garner attention.

In the meantime, we are still in the building stage.  That means whomever is here has to do the heavy lifting.  Fortunately, as an early adopter, the rewards will likely be reflected in your [wallet](https://leofinance.io/@leoglossary/leoglossary-wallet) at some point.

There are a number of us dedicated to making this discussion become a reality.  I know $150 million sounds like a lot but it really isn't; not for a [social media](https://leofinance.io/@leoglossary/leoglossary-social-media) platform.  Then, when we couple all the other components that are being developed tied to Leo, it really puts it in perspective.

One of the major pieces of this puzzle is the creation of value through action.

I will be writing about that over the next week.  For now, enjoy InLeo.

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[What is Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive)

Posted Using [InLeo Alpha](https://leofinance.io/@taskmaster4450le/leo-rebrand-welcome-inleo)