By now, most are aware the CUB claimdrop took place earlier.  Fortunately, the process was a lot less complex than what many had to deal with last time.  The drop was delayed a few days to make things a lot easier for the userbase, so we are grateful for that.

Now that we are passed that and CubFinance is starting to roll, it is good to step back and look at things in the larger context.

Leofinance is a brand.  This is what is being worked on.  CubFinance is a project that reaches outside the present ecosystem.  However, instead of being just another DeFi start up coming out of nowhere, this brand has a two year track record behind it.

That is not something that is common in the DeFi world.

<center>https://steemitimages.com/0x0/https://i.imgur.com/6DEXINT.png</center>

At the same time, there are plans for plenty of other projects to roll out, not only on CubFinance but elsewhere.  This is the key point to consider.

One of the most anticipated projects is ProjectBlank.  We all know how successful short form content (microblogging) is.  Thus, with Leo's platform of easy sign up using Twitter and, soon, Facebook/Google, this will really help to onboard users.

We need to also consider how we are witnessing cross-chain exposure.  ProjectBlank, like Leofinance.io, will be on the Hive blockchain, using the Proof-of-Brain mechanism.  CubFinance is on Binance Side Chain.  wLEO resides on Ethereum.  

Yet all are under the Leo umbrella.

What is vital to grasp how a feeder system is developing.  People are not solely interested in one thing.  With cryptocurrency, there are many areas of interest and opportunity.  It is up to a brand like this to leverage that.

Having many different applications that appeal to a cross-section of the userbase is paramount.

For example, if ProjectBlank is a success like most of us believe it will be, that will drive a ton of traffic to the Hive blockchain.  A certain percentage of those users could be interested in long form content.  If this is in the area of crypto or finance, they will be potential users for Leofinance.

Of course, when they are using the application, just like CubFinance, ProjectBlank can promote the Leo brand.  This means that the door is open for users to also get their DeFi fix by heading over to CubFinance.  

We could also see the reverse.  When people are on CubFinance, they can be exposed to the other projects like microblogging and Leofinace.io.  This is how a brand can really grown.

Some have issues with Binance, and perhaps rightly so.  However, on thing you cannot dispute is how they were able to brand things like they have.  Although a centralized system, they brought a lot under the same umbrella.  The entry point there is the exchange from which people extend outward.

Things aren't so direct for Leofinance.  That said, we can appeal to different people in search of the cross-section that really will enhance the Network Effect.  Whether it is from CubFinance or "Twitter on the Blockchain", both can have mass appeal.  

<center>![Divider_54x.png](https://images.hive.blog/DQmPWMEpwCKVSZyfYopVw5mCYZVW5PthnNLpiHJ1h1tzSVV/Divider_54x.png)<center>

Onboarding users is the essence of all that is being done.  It is great to cater to the present audience.  Early adopters need to be rewarded.  Nevertheless, the enormous value stems from the outreach across many venues.  Where people of interest are, we have to try and reach them.

Each layer to the Leofinance ecosystem helps the brand.  Over time, that will inspire confidence.  In an industry that still have many Wild West attributes to it, this can be a real leg up.  It is hard to sift through the garbage.

However, if one is using the microblogging application for a while, and sees that it is dependable, upon learning that the same outfit has a DeFi venture, he or she might be comfortable getting involved.

There is an ace in the hole with all of this.  Leofinance projects are all Web 3.0.  That means that people are rewarded for participating on the different platforms.  Hence, when it comes to DeFi, they are provided with an opportunity to earn the crypto they use on that platform.

It is an interconnected web of applications that can ultimately lead people to much greater wealth.  

On their own, each application might have decent value.  That is leveraged when they are all interconnected.  The fact that each facet serves as a feeder system for everything else in the ecosystem is pretty revolutionary within this space.  

What is really changing the game is the goal to keep pushing each aspect into decentralization.  When the governance token for Leofinance is released, that will serve as a way of turning control over to the community.  Do not be surprised if we see different projects follow a similar path.  While they might not have the same say as the Leo governance token holders, in their realm, they could have influence.

The best way to view Leofinance is not through what is taking place at the moment.  Keep stepping back and looking at the bigger picture.  All of these different parts are making up a much larger web.  This is going to combine to increase the value across the board.  New users will be met with a plethora of choices and opportunities.  

As we are starting to see, one of the advantages of Web 3.0 applications is that, in addition to be enjoyable, they can be extremely profitable.

This is something that Web 2.0 does not offer.





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