Many got excited about the rebrand that took place with [Leo](https://inleo.io/posts/@leoglossary/leoglossary-what-is-leofinance).

This was an exciting step forward.  However, did you take the time to consider what that means?

Leo changed its brand.  This makes sense since that is what a rebrand is.  Certainly, this should not be a revelation to anyone.

However, is it though?

Do you realize that Leo is a brand?  This is something that we are going to have to stress going forward.  Let me state it again: **Leo is a brand**.

That means we are dealing with something more than just a little platform that people can join and engage in some [social media](https://inleo.io/posts/@leoglossary/leoglossary-social-media) activity.   What is truly conveys is a model from which a new paradigm can emerge.

Let me explain.


https://i.imgur.com/b87SDJP.png  

## What Are You Doing For The Brand?

We hear a lot of people talk about building but are they really?  To be blunt, what the heck are you doing for the Leo brand?

This is a vital question for everyone to answer.   It is especially true for anyone holding a decent amount of [Leo Power](https://inleo.io/posts/@leoglossary/leoglossary-leo-power).

Having the [token](https://inleo.io/@leoglossary/leoglossary-token) means that each has a portion of the value that is generated here.  At some point, it is likely the [market](https://inleo.io/@leoglossary/leoglossary-market) will catch up and realize what is happening.  In the meantime, it is vital for people to build.

Yet, sadly, there is little of that.  As the image shows, there are a fair number of people here but what are they doing?  People talk a good game but, in the end, they do very little.

I have clearly stated what my objectives are.  This is backed up by as much action as I can take.  [LeoGlossary](https://inleo.io/@leoglossary/leoglossary-main-menu) is a focus of mine and it keeps evolving.  It is something that I expect to be a major centerpiece for Leo.  

What is ironic is a few of the different concepts that I tried over the last 18 months are starting to come together.  That is how building is done.  

The key is to get started even if this means going to someone who is already building.

Which brings up the main question: **what are you doing for the Leo brand**?

## Leo Can Go Into Anything

Everything can fall under Leo.

This is a concept people will need to get use to.  This is a [technology](https://inleo.io/@leoglossary/leoglossary-technology) platform with development taking place.  What this means is that, eventually, any area is apt to penetrate.  

It is one of the unique attributes of a technology company.  While many entities are involved in a particular [business](https://inleo.io/@leoglossary/leoglossary-business), those in technology can be in any they want.  We have seen then enter into [finance](https://inleo.io/@leoglossary/leoglossary-finance), retail, media/broadcasting, and transportation.

We have the same opportunity with Leo.

At the moment, we are focusing upon the online world.  However, the creation of LeoGlossary wasn't anything novel or insightful.  Instead, it was simply a matter of getting started to see where it took went.

Fortunately, the platform kept evolving to the point where this project could radically expand.  The latest revelation will change Leo a great deal.  In short, this is going to really help the brand.

How many of you can say that?

We all know the answer to that.

Nevertheless, here are some ideas for people:

* LeoTravel
* LeoShopping
* LeoBooks
* Geography on Leo
* LeoGames
* LeoConspiracies
* LeoSports (#sportsonleo)
* LeoNews (#newsonleo)
* LeoFitness

As you can see, the areas are wide and varied.  There really is no limitation.

Of course, within each of these, there are many different ways to go.

When I started LeoGlossary, my focus was on a financial glossary.  I had no idea that I would be looking for ways to turn Leo into a multi-media platform.

## Getting Rich Off Leo

We all have different goals and desires in life.  This is fine.  

Since we are global in nature, the standard of living is going to vary greatly.  This means terms such as wealthy, rich, and life changing [money](https://inleo.io/@leoglossary/leoglossary-money) will differ.  Basically, this is an individual matter.

Whatever the numbers are, I can tell you my goal is to get rich off Leo.  My desire is to get to the point where my holdings are enough that I do not have to worry about money or financial issues.

Most have seen me put out the articles and threads stating the figure of $150 million in value for Leo.  If the market [price](https://inleo.io/@leoglossary/leoglossary-price) is anywhere near that, it doesn't take a genius to figure out what each token is worth.

Now multiply that by the $LEO in your [wallet](https://inleo.io/@leoglossary/leoglossary-wallet).  

Leo is the epitome of opportunity.  Of course, the standard practice of most is to waste it.  Instead of building, people are going gaga over the Zealy campaign.  While that might be a worthwhile endeavor, is that all you are doing?  For the majority, it is. 

While there might be some short-term impact in the brand, it isn't really going to do much.  The builders are the ones who are going to make it so.

Are you a builder?  Do not give a knee-jerk answer of "yes I am".  If that is the case, answer this: what are you building?

Crickets.

Do you want to get rich off Leo?

If the answer is yes, in accordance to whatever that means to you, then you have to be willing to do what others are not.  The great thing about Leo is we all can influence the results we get and, eventually, the value of this ecosystem.

But to do that, we need people do a lot more for the brand.




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[What is Hive](https://inleo.io/@leoglossary/leoglossary-what-is-hive)

Posted Using [InLeo Alpha](https://inleo.io/@taskmaster4450le/what-are-you-doing-for-the-leo-brand)