This is Day Eleven of @ dragosroua’s #challenge30days writing challenge. For more info on the challenge, [Click Here.](https://steemit.com/steemit/@dragosroua/announcing-may-30-days-writing-challenge-strengthening-the-steemit-community) Today’s prompt is **“What’s More Important For Steemit Right Now: Smart Media Tokens or Hivemind?”**

### Steem, Steemit, or Steemit Inc
I think there’s a lot of confusion regarding what is what. Let’s take a look at that for a second.
- Steem: A blockchain that uses Steem tokens
- Steemit: A platform built on top of the Steem blockchain
- Steemit Inc: The company that started Steem and Steemit

#### I’m going to take today’s challenge at face value, that is "what is most important for Steemit (the platform) right now?"

### What Steemit Needs
There’s a saying about “it’s the people that make a house a home.” We can use a similar phrase for an internet gathering place, aka social media. “It’s the users that make it social.” Ok, so that’s not as catchy as the first phrase, but still it’s rather silly to think that your social media is going to be very fulfilling if you take out the social part. Then it just becomes ____ media. “I’m going on ___ media to talk to ___.” I don’t know about you, but I have enough conversations with myself. If there aren’t people here to talk with, most folks are going to look elsewhere.

With all that in mind, we need innovations that are going to bring more users to the platform. We need people to have an easy time of enjoying themselves and even making a little money. Then they’ll want to stay. Remember, the value in Steem is the information and interactions that take place on its blockchain. Without people like you and me writing articles, there’s no attributable value. (Ok, maybe there's value in the technology, but you can get a heck of a lot more money for something that’s already working than you can for an idea.)

https://images.pexels.com/photos/723240/pexels-photo-723240.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940
Source:[Pexels](https://images.pexels.com/photos/723240/pexels-photo-723240.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940)

### Story Time!!!

Imagine that you have just been given the job of Vice President of ABC Airways. Your company has a small fleet of passenger planes and is looking to expand. They are a startup company with a small fleet of planes, but the planes are incredibly fast. Your planes can get people to their destination 20 times as fast as the competition. That’s right, rather than taking 5 hours to get from LA to New York, it only takes 15 minutes! Here’s another great competitive advantage your company offers: **the flights are free!!!** Your customers get **free flights** and they can get anywhere in the world in **1/20th the time** of any other airline, but you’re having trouble getting customers. 

You make money by shipping packages in the hold, but the planes don’t fly unless there are passengers on the plane… and they just aren’t many customers. You begin to look into the matter and find that in order to “purchase” a ticket, there’s a labyrinth to overcome to sign up for an account. If the customer is willing to wait the 1-2 weeks, they are approved to buy a ticket.
 
However, once they’ve purchased the ticket, they’re not sure if the plane will actually take off. They show up at the airport and can’t find the plane. There aren’t any customer service agents to help answer any questions. If they find the plane, they discover that some of their fellow passengers are unruly and have taken all the sodas and peanuts for themselves. The entertainment offered is reruns of 1990s comedy and everyone is tired of it. Oh, and you can’t see out the windows. 

Additionally, your public relations team hasn’t said much to anyone (and if they did it was in some dark, obscure corner, so no one heard them). This doesn’t even touch on the perception of the CEO when he makes public appearances, although he has reappeared from his extended vacation.

You know you’re in trouble if you can’t get customers on the planes, so what do you do? Start working on some of the user experience issues. There are things you can do to make your customers have a better, smoother, more enjoyable experience. When they do, they’ll come back, and they’ll tell their friends. In fact, you could even add a referral program. By tackling these issues one at a time and making the customer’s experience more pleasant, you’ll be able to get this airline off the ground in no time. 

https://images.pexels.com/photos/7374/startup-photos.jpg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940
Source:[Pexels](https://images.pexels.com/photos/7374/startup-photos.jpg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940)

### Hivemind/Communities

After that lengthy example, it shouldn’t come as a surprise that I think we should work on our user experience first. I don’t know exactly how Hivemind is going to look, but its user interface is supposed to make it much easier for users to… interface. Surprise there, right?

By improving the user experience, it will decrease churn, increase signups, and get more value from existing users by way of more articles written. Long example, short conclusion.

Tl:dr Well, you missed a great example, but that’s your choice. SMTs will bring value to Steem, but I haven’t seen how they’ll bring more direct value to Steemit. Therefore, I’m going with Hivemind. User experience is king. 
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### - Does anyone have Elon Musk’s phone # so I could start an airline like the one in the example?
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### Previous Writing Contest Entries

- **[Day Ten: My Favorite Morning Drink]( https://steemit.com/challenge30days/@themanwithnoname/my-favorite-morning-drink)**
- **[Day Nine: Where Do I See Steemit in 5 Years?]( https://steemit.com/challenge30days/@themanwithnoname/where-do-i-see-steemit-in-5-years)**
- **[Day Eight: My Most Consistent Hobby For The Last 5 Years]( https://steemit.com/challenge30days/@themanwithnoname/my-most-consistent-hobby-for-the-last-5-years)**
- **[Day Seven: 3 Things to Make Steemit Better Now](https://steemit.com/challenge30days/@themanwithnoname/3-things-to-make-steemit-better-now)**
- **[Day Six: My Main Reason For Staying On Steemit]( https://steemit.com/challenge30days/@themanwithnoname/my-main-reason-for-staying-on-steemit)**
- **[Day Five: What Are The Top 5 Crypto Assets I'm Investing In Now?]( https://steemit.com/challenge30days/@themanwithnoname/what-are-the-top-5-crypto-assets-i-m-investing-in-now)**
- **[Day Four: What Are My Top 5 Most Relevant Witnesses On Steemit?]( https://steemit.com/steemit/@themanwithnoname/what-are-my-top-5-most-relevant-witnesses-on-steemit)**
- **[Day Three: What’s The Best Thing That Happened To Me Because Of Steemit?]( https://steemit.com/steemit/@themanwithnoname/what-s-the-best-thing-that-happened-to-me-because-of-steemit)**
- **[Day Two: What Would I Do With A Gift of 1,000 Steem?](https://steemit.com/steem/@themanwithnoname/what-would-i-do-with-a-gift-of-1-000-steem)**
- **[Day One: How Did I Get On Steemit?](https://steemit.com/steemit/@themanwithnoname/how-did-i-get-on-steemit)**
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