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The emergence of Web3 technologies has created massive opportunities for creatives.  Content creators, developers, artists, podcasters, dancers, teachers, and public speakers, can build creative products and create a market for these products. However, creating a market that reaches its target clients is a hard thing to do in the web3 environment. Creating one requires a strategic approach that aligns with the decentralized nature of the web. After learning from many thriving web3 products coupled with the knowledge from web3 participants who are selling their products, I wish to share tips with my followers. Feedback and additions are also expected on this post so others can learn.



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## Marketing of a web3 product is hard
Without a doubt, marketing is tough these days especially since web3 products have flooded everywhere and people are just stuck with that with so much trust that they do not wish to try out something new. Every creator is saddled with the responsibility of analyzing the existing competitors, learning new tools, dropping the least beneficial strategies, and being willing to change everything when something in your environment changes. It is hard to survive in the web3 markets especially as the populace only understands the crypto pump and dump.  Only the most adaptable companies survive. Stay just have to agile to avoid competition.

In a recent share on Forbes, <em>David Ogilvy</em>, funder of Ogilvy and Nather is credited with saying that <b>"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create"</b>.  Being able to sell what is created is as important as the creative product itself. let's delve into understanding the simple things that can be done to ensure the sales of a creative product. Articulating a unique value proposition will set the product apart in the competitive market.


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### 1. Define your Product and its Creative Potential
The is a major shift from web2 to web3 though some products from either side may look alike.Web3 emphasizes decentralization, blockchain, and smart contracts.  This must be captured in the use cases designed for the product. Transparency, security, and ownership must be designed into the product.

### 2. Define Your Niche and Target Audience
The very creative web3 product can be lost when marketed to the wrong audience. Identifying the target audience and carving out a niche for the product product is important.  This will also define where this audience can be found. For instance, creating a picture-bound product would make more sense to an Instagram audience than Twitter. 


### 3. Educate and Onboard Users
The product design must be intentional about educating the audience on what makes the creative product stand out different from its competitors. There should be a defined budget for educating prospective users on the product to onboard them. Web3 is complex and must be demystified to the audience. Educational content, and tutorials, are crucial. This is what @INLEO and [Web3Logistics](https://inleo.io/communities/hive-149005) are targeted at doing. for Hive and other web3 products. Besides, user-friendly interfaces that ease the onboarding process must be created. Simplifying the user experience will attract a broader audience and drive adoption and retention.


### 4. Build Community Engagement and Incentivization
Without a doubt, the community is the lifeblood of Web3 projects. Marketing leads must leverage social media, forums, and decentralized platforms to engage with the intended audience. This is what is obtainable on Hive-Zealy campaign. This fosters a sense of belonging by encouraging discussions, feedback, and collaboration within the product's community. Besides, these engagements should be rewarded. However in tokenizing the rewards, balancing, utility, token scarcity, and governance can fuel the growth of your creative ecosystem.

### 5. Allow for Collaboration
Web3 products are in dire need of the right collaborations and partnerships especially in education and onboarding. This calls for compatible product designs that can sync into other blockchains. See what is happening with $LEO which is on Hive, Ethereum, Binace Smart Chain, and Polygon network. This will expand the reach of product marketing since users can be allowed to seamlessly interact with the product creation across different platforms. There is a user who knows the user that needs your unique web3 product.


## Final Words
Web3 is a dynamic space and it continues to grow and change. It is important to stay informed on emerging technologies that can change the way users interact with the products. The tweaks must be allowed. Creating a market for your creative Web3 product requires the combination of several factors such as visionary leadership, innovation, community building, feedback, and strategic thinking. Go and let your creativity thrive in the web3 world.


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_If you found the article interesting or helpful, please hit the upvote button, and share for visibility to other hive friends to see. More importantly, drop a comment below. Thank you!_ 

### This post was created via INLEO, What is INLEO? 
> [INLEO's](https://leofinance.io/) mission is to build a sustainable creator economy that is centered around digital ownership, tokenization, and communities.  It's Built on Hive, with linkages to BSC, ETH, and Polygon blockchains. The flagship application: [Inleo.io](https://leofinance.io)  allows users and creators to engage & share micro and long-form content on the Hive blockchain while earning cryptocurrency rewards.



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 **Hive**: https://inleo.io/profile/uyobong/blog

 **Twitter**: https://twitter.com/Uyobong3 

**Discord**: uyobong#5966  

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Posted Using [InLeo Alpha](https://inleo.io/@uyobong/creating-a-market-for-your-creative-web3-product)