In India, only 10% of the population considers English its first, second or third language. So it's important to provide technology to Indians in the language of their choice. The Indus OS platform supports English and 23 Indian regional languages. Language technology remains the bedrock of every India-centric innovation. We have introduced Aadhaar integration to balance analytics.
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In May 2015, we launched our first device with Micromax, Unite 3. Our aim was to have 50,000 customers for Unite 3 within a month of the launch. We reached 75,000 in just 17 days. Till date, Unite 3 is one of Micromax's highest selling devices. We then became available across all Micromax devices priced under Rs 10,000. And we became the No. 2 OS in India by market share, ahead of global giants such as Microsoft Windows and Apple iOS

Source- https://timesofindia.indiatimes.com/people/rakesh-deshmukh-interview/articleshow/62393166.cms