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The need to be successful in a business, makes us experiment with techniques and business models that wear us down emotionally and physically, but with all this we come to a single path, which are those patterns of risks that we face at the enterprise level, these begin to hit the foundations of our company, to such an extent that in one "move" we can lose everything. Every entrepreneur lives several stages in his life, which together form a process that forms the path to future success, but all this depends on the strength we have to face any adversity that arises and in these vicissitudes we cannot leave aside, that to reach the top it is necessary to understand the cycle and encryption that exists at the business level.

As risk patterns we can mention, the choice of a commercial route for our product or service, taking into account that not every area exercises as potential territory for our company; that is why there is that percentage of risk, that everyone who develops in the business world must go through there, simply because it is a pattern that is going to be fulfilled at some point. On the other hand we evaluate the qualification of already existing zones, since thanks to companies similar to ours and that have already fulfilled this pattern, we can copy their example and improve it, so that all our executions, have an almost perfect effectiveness.


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On the other hand we observe "the valley", this term we can see it applied to the low zone of our way to success, that point where we reorganize our ideas, to be able to take a leap and leave of foreseen losses, disconformity of the work team and of course external critics of our product or service, But all this is normal, as they are patterns or risk behaviors that must be taken and will live at some point in our venture, which is why many people do not share the idea of innovating in existing businesses, because they know that at some point they will go through this pattern so difficult for many.

It is important to be clear about the path we want to follow, of course we do not want to fail in any idea, but sometimes it is the right path, because in that failure will come out the best ideas that revolutionize the market, to such an extent that users become dependent on our company.
 

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As a last pattern we can describe the uncertainty that is experienced during the first 3 months after the company is created, those first days are difficult, simply because we do not know what the market is feeling about us as a company and that is why we must anticipate this fact and face it with behavioral strategies, i.e., conduct surveys or apply study instruments that allow us to know the opinion of users about us. We cannot skip this risk pattern, since this is always true; remember that everything new causes uncertainty, but everything that is done to change this, is what we should really care about and make it one of our specific objectives. </div>